Newsletter statistics - What is CTOR?

General
1

Hi,

my customer loves the new statistics for the newsletter, but has problems identifying the values.

See here:

image
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Unique opens is obvious.
CTR: What are the numbers based on?
CTOR: % clicked when opened. Does this mean 12,86% of the people clicked a link, while the other 80% only opened it without further interaction?

Since the customer is sending out newsletters for clients, the clients ask for numbers, the customer can’t explain.

Can you bring some light into this?
Thanks.

2

CTR = Click through rate. Percentage of recipients who made one or more click.
CTOR = Basically the same, but percentage of recipients who opened the email and then made one or more click.

Worth noting that there is also an experimental feature that you can turn on that attempts to detect automated bot opens and clicks:

settings.features.emailTrackingBotDetection.enabled = true;

These clicks and opens will not then show in the statistics if detected. Also if detected, you’ll see a summary of the numbers of clicks and opens that were not counted.

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